How Digital Printing is Transforming High Street Fashion

The advent of the digital age changed the world that we live in. There isn’t one major sector that hasn’t been affected by the relentless onslaught of technology. Digital printing is no different. Designers are now well-versed in all aspects of digital design, and are creating exquisitely intricate and wonderfully creative designs that truly make that fashion statement.

Today, the creative persons’ imagination is no longer restricted by the tools that are available to them. From Adobe Photoshop to Illustrator, digital design has opened up a whole new spectrum of creative expression. Before digital printing any designer was limited in their capacity to take a good idea and translate it to fabric. This is no longer an issue. From a custom idea for a dress to printing a photograph onto a piece of fabric, the possibilities are endless.

Indeed, before digital printing designers were, frustratingly, limited in a number of ways. From minimum fabric yardages that had to be adhered to for flatbed screen printing to the method used to transfer the design to the fabric, the process was very restrictive.

Today, typically two different types of designer are interested in digital printing. The first is a designer that produces an abundance of one-off or prototype designs to showcase their acumen. This is especially useful for those companies that wish to trial their design before committing to producing tens of thousands of units.

The second principal use of digital printing is for short-run commercial printing. High-end or haute couture designers and businesses benefit greatly from digital printing. Many designers the world over agree that there has been an explosion of haute couture t-shirt design printing of late, and digital printing provides a vital service to this burgeoning industry. The principal reason for this is that digital fabric printing is a short printing run process. Products that fit into this market are naturally more expensive, with the materials coming in at a greater cost. With this in mind digital printing is better-suited to such short running.

As mentioned earlier the potential to create truly haute couture bespoke t-shirt prints is vast with digital printing. Should a design be created with 500 different colours, before digital printing there would be no way to translate the design to a t-shirt. Today, this is no longer a concern. There are no colour limitations. Gone are the days of designers working with a palette of ten colours. The barriers of traditional printing are no longer apparent.

Given the vast potential that digital printing is able to offer, it’s no wonder that designers have let their imagination run wild. The high street has been transformed, by an array of gaudy, intricate, unrivalled designs, flooding the shops!

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